The Signature, Business Insights is a selection of the best articles that will be of interest to you as CEO / Director or as someone interested in Marketing, IT, CRM or eCommerce. If you want to keep up with the latest news, click here.

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Will Privacy Kill the Open Web?

Privacy and how the personal data of individuals is collected, stored, manipulated and shared is governed by GDPR. However, some high-profile data compliance breaches have thrown into doubt the effectiveness of the regulation. And as the Open Web comes under attack once more, can privacy and the ideals of an Open Web every be fully reconciled?

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[Tribune] The 6 key trends in customer experience in 2021

Asynchronous exchanges, call deflection, chatbots growth... An update on technological evolutions in customer relationship management.

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[Tribune] Faced with the crisis, SMEs will draw their strength from their employees

In order to rely above all on their human capital, business leaders can focus on 3 areas: adjusting their management system, questioning themselves as leaders and staying open to external growth opportunities to attract new talent.

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[Tribune] 7 reasons why it's necessary to indicate on their badges that salespeople are "in training"

While the "in training" badge should not become a "shield for misbehaviour", it favourably modifies the perception of customers and invites them to get involved in the training of the employees concerned.

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Recommended by our Editorial Chief

What To Buy And What To Avoid On Black Friday

Black Friday caveat to keep in mind is that the deals aren't always as great as they seem. So before you open your wallet, find out which items are worth buying on Black Friday and which ones you...

> Huffpost

What enterprise CISOs need to know about AI and cybersecurity

Modern day enterprise security is like guarding a fortress that is being attacked on all fronts, from digital infrastructure to applications to network endpoints.

> Venturebeat

Elon Musk Says He Has Tested Positive – and Negative – for COVID-19

Tesla's Elon Musk said he's taken four Covid-19 tests and two had come back positive. The chief executive officer of the electric-car maker also said on Twitter he was...

>Time