miércoles, 18 de noviembre de 2020

Artificial Intelligence at the service of sales: detecting emotions

The Signature, Business Insights is a selection of the best articles that will be of interest to you as CEO / Director or as someone interested in Marketing, IT, CRM or eCommerce. If you want to keep up with the latest news, click here.

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How Voice Control is Coming to Your Enterprise

As smart speakers continue to expand in the home, using voice to control a range of devices is now familiar. Could a similar voice environment also become essential in the workplace? With mobile digital devices all having voice control available, how should businesses approach voice as an asset?

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Artificial intelligence at the service of sales: detecting emotions

80% is the emotional part that guides our purchase decision, reducing the rational part to 20%. Faced with this observation, what strategy would be best suited ?

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Change? It's now! What are the best practices?

No magic recipe to accompany a transformation project exists. Instead, it is a question of coordinating different steps to position people at the heart of the system. What are the best practices in change management? How to manage emotions? What place should be given to them?

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Covid-19: The Digital Solution to the rescue of transport purchases

Even if the second lockdown allows for significant economic activity, the repositioning of purchases to ensure that products are distributed under conditions compatible with the restrictions turns out to be a headache. Processes are compelled to become more innovative.