The Signature, Business Insights is a selection of the best articles that will be of interest to you as CEO / Director or as someone interested in Marketing, IT, CRM or eCommerce. If you want to keep up with the latest news, click here.

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Connected Commerce: Supply Unchained

One of the starkest impacts the pandemic has had on some business sectors is their supply chains. Massive disruption and retail behaviour changes have meant enterprises have had to completely re-evaluate how they organise their supply chains to meet customer demand and ensure future resilience and security.

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2021 will be data driven and empathetic

Leading customer experience companies have figured out the key importance of data analysis and know how to commit to it, according to the 12th edition of the "Digital Trends" study, conducted by Adobe and Econsultancy.

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Whaling, an attack that addresses executives and is costly for companies

Quite a bit less known than phishing but much more frightening, whaling targets executives and managers. Thanks to artificial intelligence and painstaking research, hackers can reach out to their targets in a personalized way and obtain large sums of money from them.

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[Tribune] Free shipping: the rise, fall and future of a controversial service

The question of delivery is controversial and a real headache. Should it remain free of charge for consumers while it generates costs and important constraints for professionals? Zoom on the costs linked to this service and which are still being discussed.

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Recommended by our Editorial Chief

Industry clouds could be the next big thing

Despite predictions of a cloud shift accelerated by the pandemic and Gartner projecting a $651 billion public cloud market in 2024, organizations have barely scratched the surface of public cloud adoption. So it might seem odd at this stage to ask, "What's the next big thing in public clouds?"

> Venturebeat

Qualcomm Highlights Mobile Audio With Snapdragon Sound

Though people tend to focus more on the visual qualities and specifications of mobile devices like smartphones, many consumer studies have shown that people also care about high-quality audio. The problem is, they often don't know how to compare the audio...

> Forbes